It’s a pleasure to meet you!

I’m David Watson — a business coach, marketing strategist, and automation expert, who specializes in helping businesses and entrepreneurs scale massively & rapidly with simple marketing & technology.

"Opportunities don't just happen ... we create them!"

The Untold Reality of Being a Self-Published Author

It's no secret that writing a book takes time.


It can be a frustrating, and even isolating experience.


And for the self-published author, it can feel like you're running at two different speeds: trying to keep up with your regular life while also meeting deadlines and responding to feedback from readers.


But in the end, it is worth all the effort!


A lot of people are intimidated by the idea of publishing their own books because they don't know where to start or how much work is involved (or how long).


But if you have an idea you believe in enough to put on paper - then why not publish it? ... read more ...

Stand out in a noisy business world

When you're a small business owner, it can be challenging to compete in the crowded marketplace. That's because customers don't think "different" is better--they want what everyone else has and they end up going with that instead of your brand which leads them nowhere but frustrated!


Don't give into this mental trap by focusing on how different or good your service is (even though you know that to be true). Use proven methods for positioning yourself so people will know about you first before your competitors even get on their radar!


Remember - your business is worth nothing if it doesn't stand out from the crowd.


The secret to standing out in a crowded market and being noticed, attracting customers, and converting them into sales, lies in how you differentiate yourself. ... read more ...

Fast highly-targeted marketing tools

Short books have emerged as a powerful marketing tool.


While traditional publishers have been reluctant to take on such projects, they are finally realising the power and effectiveness of short books.


Short books are quickly gaining popularity for a number of reasons: they convey the same information and knowledge as longer works, but without all the fluff; they are easy to read and consume in one sitting; their short length makes them more appealing to busy readers who find it hard to commit hours at a time to reading; and, finally, they allow for more variety in content, which increases the number of titles that people can read. ... read more ...

Real People with Real Issues and Real Needs

As a marketer, it's easy to get sucked into the daily grind of creating content and blasting it out ... forgetting that there's real people on the other end.


No matter what medium you're using ... email, blogs, LikedIn articles, Facebook post, Messenger bots ... it's a real, live person who is the recipient. They're not simply random "leads on a list" or "prospective buyers" or "contact records" in your CRM .


You're talking to real people ...


People with dreams, ambitions, hopes, goals ...


People with real problems and issues. ... read more ...

Expand Rapidly By Harnessing Simple Technology

It's amazing to see how much marketing and technology have become intertwined nowadays ... a dramatic change from just a few short years ago.


Now, they're able to work together almost seamlessly ... in fact, if you want to scale your business and expand in the current business climate, you have little option other than to ensure that your marketing and technology work hand in hand.


One of the critical techniques that can help scale and grow is a technique called Agile Marketing. This is an approach to managing your marketing in the modern marketing automation era. ... read more ...

And Prove You're Not A Goldfish

I hear a lot of people saying that people's attention spans are shorter than that of a Goldfish!


In fact, according to a recent study from Microsoft, people now generally lose concentration after eight seconds ... that's less than the average attention span for the notoriously ill-focused goldfish which has an attention span of just nine seconds.


But, I'd beg to differ ... read more ...

Don't Kill Your Book Before It Has Even Started

A good introduction is one of the most important parts of a book. It gives readers an idea about what they will find inside, and it makes them want to read more. A bad introduction can turn people away from your work before they have even had a chance to see what you have written.


.The introduction doesn't have to take up many pages at all. As long as it tells readers enough about your work that they want to continue reading right away, it's done its job. .. read more ...

It can be lucrative - but is it right for you?

The advent of social media has changed the way brands engage with their customers.


Before Facebook, Twitter and Instagram, companies had to rely on traditional marketing methods like advertising to make an impact on potential consumers.


Social Media Managers are responsible for creating engaging content that will resonate with a company's target audience in order to grow brand awareness online. ... read more ...

Take a risk and amazing things can happen

A sense of thrill and excitement permeates the air as you take a deep breath, your heart racing before plunging into uncharted territory. You have to give it a shot--there's no turning back now!


Making a change is scary, and it might not always work out the way we want to. But when you push through that feeling of fear or uncertainty, amazing things can happen - both in our personal lives as well as with other people around us. .. read more ...