What does a Social Media Manager do?

It can be lucrative - but is it right for you?

The advent of social media has changed the way brands engage with their customers.


Before Facebook, Twitter and Instagram, companies had to rely on traditional marketing methods like advertising to make an impact on potential consumers.


Social Media Managers are responsible for creating engaging content that will resonate with a company's target audience in order to grow brand awareness online.


They also monitor what current customers have to say about their products or services so they can respond promptly and appropriately if there is a need. The best part? A lot of these tasks can be accomplished from the comfort of your own home!


The world has shifted dramatically in the last decade, leaving many companies scrambling to keep up with customer expectations in this digital age. With more than two billion people now using social media platforms like Facebook, it's no wonder that companies are turning to social media managers to help them keep the lines of communication open with their customers.


Sales have been proven to increase when a company has an active social media presence. According to this Forbes article , Salesforce found its sales increased by 36% after implementing social media strategies.

1. A social media manager is an expert in how to use social media platforms to create a brand's voice and personality

A social media manager is a person who handles the voice and personality of an organization on social media platforms. They are skilled in making sure that all messages sent through these channels come from one coherent perspective, which helps build trust with followers as well as create credibility for their company's message to potential customers.


Social media managers are experts in how to use social media platforms to create a brand's voice and personality. They can help businesses reach their target audience, while also making sure that the company has an identity on these sites of which they're proud.

2. They often work with other marketing teams on campaigns, events, and customer service

Marketing is all about collaborating with other marketing departments at the company and reaching out beyond your own department's borders in order create an immersive brand experience for consumers that never ends.


Marketing is a team sport, and marketing teams are always on the lookout for ways to work together. Marketing professionals often learn from each other because they know that working with one another can mean having more time to focus on their own projects.


A social media manager is the go-to person for a company's online outreach. They create and maintain each brand voice so their customers get a consistent experience when they interact with any of it.

3. Social Media Managers are usually required to have a background in marketing or communications

Social Media Managers need to have a knack for marketing and communications in order to handle the needs of their clients.


Social media managers are usually required, by default, to have some background knowledge or experience with marketing or public relations due mostly because they're often working on behalf of brands who want them well versed in these areas if not experts themselves.


Social media managers must always keep up with current trends that affect their industry by assessing what's working for other companies as well as looking at peer-to-peer success stories from individuals who share similar products on social platforms like Facebook, Twitter, Instagram etcetera.

4. The best way for someone who wants to become a social media manager is through internships with different companies or agencies. Once they've gained experience, they can then apply for jobs on their own

The best way to become a social media manager is by working your way up through the ranks and gaining experience from different internships.


The process to becoming an experienced Social Media Manager starts with getting started in the industry as early as possible - even if that means doing some work without pay.


Gaining this variety of experiences will give you invaluable insight into what it takes make great content or how difficult managing multiple accounts can be- and then once these skills are learned, go ahead and start applying them when looking for full time positions yourself!

It can be lucrative - but is it right for you?

Social Media Marketing has become a lucrative profession with an ever growing demand as many companies struggle with how best to leverage it within their businesses.


In order to be successful in the social media industry, you must possess a diverse skill set. A social media manager cannot solely rely on their creativity for success because that would eventually lead them into lack of content and other problems.


To build your brand's popularity successfully, you need an understanding of platforms like Facebook or Instagram where businesses are investing more time than ever before!


Social managers should produce engaging content that will attract more followers for their posts in order to generate sales leads or increase web traffic from potential clients.


If you want to become the next big name in social media marketing, you'll need something a bit special to stand out from the crowd.


If you're looking for a career that combines your creative side with the ability to share information, take initiative and be organized then social media management may be just what you've been waiting for.


With so many opportunities out there on platforms like Facebook or Instagram, it can feel overwhelming at first but if you put in the work and create engaging content consistently (even when no one is watching) success will follow soon after.


It's not an easy path by any means but, if it sounds interesting to you, then go for it!